Keep It Clean was created to protect, maintain and promote cleanliness for the beautiful landscape, water resources and shorelines of Lake of the Woods as a special place for everyone to visit and enjoy. This campaign began in 2012 at the south end of Lake of the Woods in Minnesota as a public awareness and education campaign to reduce the amount of litter left on the ice during the winter angling season. These efforts have been led by a committee comprised of Lake of the Woods (LOW) Soil and Water Conservation District (SWCD), Roseau SWCD, LOW Tourism, LOW County, Minnesota Department of Natural Resources and the Friends of Zippel Bay State Park.
Current Keep It Clean projects include:
- Signage placed at winter accesses to the lake
- Education through partnering with local businesses to prominently display Keep It Clean messages on: table top tents, beverage coasters, signs, banners
- Promotion of local winter RV dump stations
- Education through various media (local papers, radio, web, blogs, social media)
- Annual spring shoreline cleanups
Additionally, in 2019 the Keep It Clean committee entered into a partnership with the University of Minnesota School of Public Affairs to complete a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to assist the local communities by assessing the shift in tourism and winter lake use with the emergence of modern wheeled fish houses. A better understanding of ecological, economic and social impacts with regards to this shift in lake use is helpful when trying to address future proactive strategies to achieve the Keep It Clean mission. The Keep It Clean Committee is excited for this new opportunity and partnership!